Background
Yuno App is a fast-growing EdTech platform that provides users with interactive, engaging audio and visual stories, quizzes, and learning tools. The app's goal is to make learning fun and accessible, no matter where users are.
Challenge
Yuno App faced a significant challenge with user onboarding. While the app offered compelling content, the onboarding process wasn't converting new users as effectively as expected. The team lacked the insights needed to pinpoint where users dropped off during onboarding or where users were experiencing friction. Without knowing these bottlenecks, it was difficult to iterate quickly and optimize the flow to improve conversions.
Solution
Yuno App integrated Moveo One's SDK into their iOS app. The integration was seamless and provided valuable insights right out of the box. With Moveo One's analytics capabilities, Yuno's team was able to clearly identify where users were encountering bottlenecks during onboarding. These insights revealed precise points where users struggled, allowing the team to make targeted improvements.
In addition to static insights, Yuno App leveraged Moveo One's dynamic models, which predict user behavior in real time. This capability allowed them to implement a dynamic onboarding process that adapts based on each user's predicted likelihood of conversion. Now, instead of a one-size-fits-all onboarding experience, Yuno App personalizes onboarding flows dynamically, improving user engagement and satisfaction.
Results
- Improved Conversion Rates: With Moveo One's insights, Yuno App saw a significant increase in their onboarding conversion rates from the very first iteration.
- Dynamic Onboarding: The dynamically built models created by Moveo One now provide personalized onboarding experiences, further improving user retention and engagement.
- Faster Iteration: With clear insights into user behavior and bottlenecks, Yuno App was able to iterate quickly, improving the onboarding experience in record time.
Testimonial (From CTO Vladimir Cotric)
“Integrating Moveo One's SDK into our iOS app was a ... well, :), a game-changer. The insights we gained after a week allowed us to identify bottlenecks in our user onboarding flow that we never would have seen otherwise. We were able to optimize our onboarding experience really quickly, and the improvements in conversion rates were obvious imediatelly. But the real magic came when we started using Moveo One's dynamic models. Now, we have the ability to adapt our onboarding process on the fly, tailoring it to each user's predicted behavior. This has not only improved conversion rates but has also significantly enhanced our overall user experience. Moveo One is an invaluable tool for any product team looking to elevate their UX.”
Vladimir Cotric, CTO, Yuno App (LinkedIn)