# Moveo One > Moveo One is a predictive behavioral intelligence platform for SaaS product teams — the prediction layer between your data and what happens next. It assigns each user a calibrated probability to activate, convert, or churn from their real in-product behavior, explains the reason behind each score, simulates behavior with synthetic users calibrated to your real cohorts before you ship, and scopes experiments to the users predicted to respond. Moveo One is organized around four pillars: **Predict** (per-user prediction scores in real time), **Explain** (the reason behind each score — which metadata and segments drive a metric), **Simulate** (run calibrated synthetic users through a flow before launch), and **Experiment** (targeted A/B tests on predicted responders). Key facts: - Per-user, calibrated prediction scores for churn, conversion, activation, and onboarding completion. - Synthetic users are calibrated to your real behavioral cohorts — not prompt-generated personas. - Connects to existing analytics (PostHog, Mixpanel, Amplitude, Segment, BigQuery); SDKs for web (any framework), iOS, Android, React Native, and Flutter. - Predictions are exposed over an API to act in runtime (nudge, paywall, save). Free tier available. ## Product - [Products — the platform](https://www.moveo.one/products): Predict, Explain, Simulate, Experiment. - [Pricing](https://www.moveo.one/pricing): Plans for predicting churn, conversion, and activation. Free tier available. - [ROI calculator](https://www.moveo.one/roi-calculator): Estimate the value of predictive UX for your team. - [Use cases](https://www.moveo.one/use-cases): Predictive use cases by goal, surface, and role. - [Integrations](https://www.moveo.one/integrations): Connect Moveo One to your analytics stack. - [Alternatives](https://www.moveo.one/alternatives): How Moveo One compares to other analytics tools. - [Yuno App case study](https://www.moveo.one/case-study-yuno): Reducing churn with predictive behavioral AI. ## Use cases - [Customer Churn Prediction: Score Every User Before They Leave](https://www.moveo.one/solution-posts/customer-churn-prediction): Customer churn prediction done right: Moveo One scores every user's calibrated probability to churn — plus the reason why — so you intervene before they leave. - [How to Increase Conversion Rate by Predicting Who Will Convert](https://www.moveo.one/solution-posts/how-to-increase-conversion-rate): How to increase conversion rate without guesswork: Moveo One scores every user's probability to convert in real time, so you act on the people actually ready t… - [AI Paywall Optimization: Match the Paywall to User Intent](https://www.moveo.one/solution-posts/ai-paywall-optimization): AI paywall optimization predicts each user's intent at session start, so you serve a soft paywall to explorers and a hard paywall to high-intent users — not on… - [How to Increase App Conversion Rate with Targeted In-App Prompts](https://www.moveo.one/solution-posts/how-to-increase-app-conversion-rate): How to increase app conversion rate: Moveo One predicts which mobile users will upgrade and scopes in-app prompts to that cohort, so you see real lift instead… - [Agentic AI Software Testing With Behavior-Calibrated Users](https://www.moveo.one/solution-posts/agentic-ai-software-testing): Agentic AI software testing predicts where real users would stall before launch. Moveo One runs behavior-calibrated synthetic users through your flow, not just… - [What Is Predictive Behavior Modeling? A Practical Guide](https://www.moveo.one/solution-posts/what-is-predictive-behavior-modeling): What is predictive behavior modeling? It is the practice of forecasting what each user will do next from real behavior. Moveo One explains the why behind every… - [Top Predictive Analytics Platform for SaaS Churn Forecasting](https://www.moveo.one/solution-posts/top-predictive-analytics-platform-for-saas-churn-forecasting): Choosing a predictive analytics platform for SaaS churn forecasting? Moveo One scores every user's churn probability live and fires retention action in your pr… - [How to Code User Prediction Without Building an ML Pipeline](https://www.moveo.one/solution-posts/how-to-code-user-prediction): How to code user prediction: Moveo One trains a behavioral model on your real events and returns per-user predictions over an API, so you ship intent scores wi… - [Predictive Analytics Tools That Act, Not Just Chart](https://www.moveo.one/solution-posts/predictive-analytics-tools): Predictive analytics tools usually stop at a dashboard. Moveo One wires per-user predictions into nudges and paywalls, so the forecast changes the outcome in r… - [Synthetic Users: Calibrated Behavioral Testing Before You Ship](https://www.moveo.one/solution-posts/synthetic-users): Synthetic users in Moveo One are calibrated to your real behavioral cohorts — not prompt-generated personas — so you can test changes against users that behave… - [Synthetic Monitoring vs Real User Monitoring: Where Moveo Fits](https://www.moveo.one/solution-posts/synthetic-monitoring-vs-real-user-monitoring): Synthetic monitoring vs real user monitoring explained: one watches uptime, the other watches sessions. Moveo's calibrated synthetic users predict behavior, a… - [Daily Active Users in Google Analytics — and What It Misses](https://www.moveo.one/solution-posts/daily-active-users-google-analytics): Daily active users in Google Analytics counts who was active. Moveo One predicts which users will stay active next and lets you act on the ones about to drop o… - [Behavior AI: Predict and Change What Users Do Next](https://www.moveo.one/solution-posts/behavior-ai): Behavior AI models trained on your real users predict conversion, churn, and activation — then act on them in runtime. Moveo One is behavioral AI for product t… - [Analytics Platform That Predicts Activation, Not Just Tracks It](https://www.moveo.one/solution-posts/analytics-platform-for-tracking-activation-metrics): Analytics platform for tracking activation metrics — and predicting them: Moveo One forecasts which new users will stall in onboarding so you intervene before… - [How to Reduce Customer Onboarding Drop-Off in Banking Apps](https://www.moveo.one/solution-posts/how-to-reduce-customer-onboarding-drop-off-in-banking): How to reduce customer onboarding drop-off in banking: Moveo One predicts where users abandon KYC mid-flow — without exposing real customer data — so you inter… - [Predict Freemium to Paid Conversion Before You Nudge](https://www.moveo.one/solution-posts/predict-freemium-to-paid-conversion): Predict freemium to paid conversion per user: Moveo One scores which free users will upgrade and why, so paywalls and nudges land on the cohort actually likely… - [Predict Trial Conversion and Rescue Stalling Trials in Time](https://www.moveo.one/solution-posts/predict-trial-conversion): Predict trial conversion per user: Moveo One scores each trial's likelihood to convert in real time, so you rescue stalling trials before they expire instead o… - [How to Simulate 1M Concurrent Users' Behavior in Your Product](https://www.moveo.one/solution-posts/how-to-simulate-1m-concurrent-users): How to simulate 1M concurrent users at the behavioral level: Moveo One runs calibrated synthetic cohorts through your flow to predict drop-off — not infrastruc… - [Best Integrations for Edtech Conversion Rate Optimization](https://www.moveo.one/solution-posts/best-integrations-for-edtech-conversion-rate-optimization): The best integrations for edtech conversion rate optimization connect to the analytics you already run and act on predicted intent. Moveo One turns that data i… - [How to Simulate a Ton of Users in an iOS App Before Launch](https://www.moveo.one/solution-posts/how-to-simulate-a-ton-of-users-ios-app): How to simulate a ton of users in an iOS app: Moveo One runs calibrated synthetic users through your flows to predict how real cohorts behave before release, n… - [How to Test a Feature Before Launching with Synthetic Users](https://www.moveo.one/solution-posts/how-to-test-a-feature-before-launching): How to test a feature before launching: Moveo One simulates synthetic users calibrated to your real cohorts against the change, so you see how each segment res… - [How to Find Why Users Churn — The Reason, Not the Score](https://www.moveo.one/solution-posts/how-to-find-why-users-churn): How to find why users churn: Moveo One returns the reason behind each churn prediction — UX friction, price, missing feature, weak support — so you fix the cau… - [How to Reduce Onboarding Drop-Off by Predicting Who Will Quit](https://www.moveo.one/solution-posts/how-to-reduce-onboarding-drop-off): How to reduce onboarding drop-off: Moveo One predicts likelihood-to-abandon mid-flow and surfaces the friction point, so you intervene during onboarding instea… - [How to Run Targeted A/B Tests That Surface Real Lift](https://www.moveo.one/solution-posts/how-to-run-targeted-ab-tests): How to run targeted A/B tests: Moveo One scopes each experiment to the users predicted to respond, so lift shows up clearly instead of averaging out across coh… - [Build Predictive AI Model to Improve Conversion](https://www.moveo.one/solution-posts/build-predictive-model-improve-conversion): Learn how to build precision-focused predictive models in Moveo One to detect user intent (e.g., checkout hesitation) in real time and act before money is left… - [Increase Activation Rate: Predict and nudge users toward their "aha moment" before they bounce](https://www.moveo.one/solution-posts/increase-activation-rate): Moveo One predicts in real time which new users will activate — while they're still in your app. Get notified when users hit friction, then intervene personall… - [(beta) Predictive Data Monitoring](https://www.moveo.one/solution-posts/predictive-data-monitoring): Moveo One is building a predictive monitoring tool that learns from your data streams to model and forecast system health. - [Improving UX During Onboarding](https://www.moveo.one/solution-posts/improving-ux-during-onboarding): Learn how Moveo One helps product teams detect friction in onboarding, understand attention drop-off, and improve UX through behavioral data and AI-powered rec… - [Same Analytics Everywhere — Derive Consistent Conclusions Across All Platforms](https://www.moveo.one/solution-posts/same-analytics-everywhere----derive-consistent-conclusions-across-all-platforms): Cross-platform frameworks make development faster — but they often fragment analytics. In this post, we show how Moveo One brings native-level behavioral insig… - [(beta) Testing Web Apps With Model-Driven Behavioral Cohorts — Predict and Improve UX Before Launch](https://www.moveo.one/solution-posts/testing-web-apps-with-synthetic-users----predict-and-improve-ux-before-launch): Moveo One is introducing model-driven synthetic users — simulated behavioral cohorts derived from your real user base — to predict UX friction before launch. C… - [Analytics for Static Websites — One Script, Endless Insight](https://www.moveo.one/solution-posts/analytics-for-static-websites----one-script-endless-insight): Add one script and turn any static site into a source of rich behavioral analytics. Moveo One captures attention, motion, and interaction patterns — no code, n… ## Outcomes - [Predict Outcomes in Real Time](https://www.moveo.one/helps-for/predict-outcomes-in-real-time): Anticipate user intent and system behavior before it happens — and act while you can still change the outcome. - [Improve User Journeys](https://www.moveo.one/helps-for/improve-user-journeys): Detect friction in onboarding and key flows. Understand attention drop-off and ship UX changes that move metrics. - [Save Time on Analytics](https://www.moveo.one/helps-for/save-time-on-analytics): One install, consistent insight across web, mobile, and cross-platform — no event mapping required. - [Test Before You Launch](https://www.moveo.one/helps-for/test-before-you-launch): Validate flows with synthetic users modeled on real behavior, before a single live visitor sees them. - [Understand the Why](https://www.moveo.one/helps-for/understand-the-why): Go past the score to the reason — UX friction, price, missing feature, or weak support. Act on cause, not symptom. - [Run Targeted Experiments](https://www.moveo.one/helps-for/run-targeted-experiments): Scope A/B tests to the exact users predicted to respond. Stop diluting results across cohorts that were never going to move. - [Reduce Churn](https://www.moveo.one/helps-for/reduce-churn): Spot at-risk users before they leave — and trigger the save while it still counts. - [Increase Conversion](https://www.moveo.one/helps-for/increase-conversion): Find the users most likely to convert and act on them — across freemium, trial, and checkout. ## Surfaces - [Web Application](https://www.moveo.one/solutions/web-application): Predictive UX analytics for SaaS dashboards and product surfaces. - [E-Commerce](https://www.moveo.one/solutions/e-commerce): Detect hesitation in checkout and act before money is left on the table. - [Static Web Page](https://www.moveo.one/solutions/static-web-page): One script turns any landing page into a behavioral signal source. - [Native Mobile App](https://www.moveo.one/solutions/native-mobile-app): Native-grade behavioral analytics for iOS and Android. - [Cross-Platform Mobile App](https://www.moveo.one/solutions/cross-platform-mobile-app): Unified insight across Flutter, React Native, and MAUI. - [Data Monitoring](https://www.moveo.one/solutions/data-monitoring): Forecast system health from your existing data streams. - [Subscription Product](https://www.moveo.one/solutions/subscription-product): Predict and prevent churn across recurring-revenue products. - [Freemium SaaS](https://www.moveo.one/solutions/freemium-saas): Turn free users into paid — predict intent and fire the right paywall at the right moment. - [Marketplace](https://www.moveo.one/solutions/marketplace): Anticipate buyer and seller drop-off across two-sided flows. - [AI Product](https://www.moveo.one/solutions/ai-product): Predict adoption and retention for AI-native apps and copilots. ## By role - [Developer](https://www.moveo.one/roles/developer): Moveo One gives developers a per-user prediction API — churn, conversion, and activation scores from real behavior, wired into your product without building an… - [Product Designer](https://www.moveo.one/roles/product-designer): Moveo One shows product designers exactly where users hit friction and predicts drop-off before launch, so design decisions rest on real behavioral data, not g… - [Product Manager](https://www.moveo.one/roles/product-manager): Moveo One gives product managers per-user predictions for activation, conversion, and churn — and the reason behind each one — to prioritize the work that move… - [Growth Lead](https://www.moveo.one/roles/growth-lead): Moveo One scores every user's intent in real time so growth leads aim nudges, paywalls, and experiments at the exact users predicted to convert. - [Data Scientist](https://www.moveo.one/roles/data-scientist): Moveo One trains calibrated behavioral models on your real users and exposes per-user probabilities over an API — production-grade prediction without standing… - [Founder](https://www.moveo.one/roles/founder): Moveo One is predictive behavioral intelligence for founders — forecast activation, churn, and conversion, and act on the cohorts that actually move the metric. ## Integrations - [PostHog + Moveo Integration](https://www.moveo.one/integrations/posthog): An overview of PostHog, an open-source analytics tool for understanding user behavior. ## Comparisons - [The Simplest Mixpanel Alternative for Predicting Free Trial and Freemium Conversions](https://www.moveo.one/alternatives/the-simplest-mixpanel-alternative-for-predicting-free-trial-and-freemium-conversions): Discover the simplest Mixpanel alternative for predicting free-trial and freemium conversions. Moveo One shows why users drop off and what to fix—before they c… - [The Simplest Amplitude Alternative for Predictive UX Analytics](https://www.moveo.one/alternatives/the-simplest-amplitude-alternative-for-predictive-ux-analytics): While Amplitude helps you see what users do, Moveo One helps you understand why they do it—and what will happen next. With predictive churn detection, cognitiv… ## Blog - [Predicting the Impact of Product Changes Before You Ship — How We Built Moveo One's Behavioral Engine](https://www.moveo.one/blog/simulating-your-users-before-you-ship): Analytics tell you what happened. Moveo One's new behavioral engine tells you what will happen to your users when you ship a change — before a single real user… - [What Is Attention and Why Is It So Hard to Maintain Today?](https://www.moveo.one/blog/what-is-attention-and-why-is-it-so-hard-to-maintain-today) - [Part Two: How the Brain Reacts to Monotone vs. Highlighted Stimuli](https://www.moveo.one/blog/part-two-how-the-brain-reacts-to-monotone-vs-highlighted-stimuli): Highlighted stimuli activate the brain in powerful ways, boosting attention and sharpening focus, while monotone input pushes the mind toward idle mode. Unders… - [Part One: How the Brain Reacts to Monotone vs. Highlighted Stimuli](https://www.moveo.one/blog/part-one-how-the-brain-reacts-to-monotone-vs-highlighted-stimuli): When stimuli stay the same, the brain tunes out — attention fades, boredom rises, and behavior slows. This post explores how monotone input affects neural acti… - [The Power of Color: How What We See Affects What We Feel and Remember](https://www.moveo.one/blog/the-power-of-color-how-what-we-see-affects-what-we-feel-and-remember): Color doesn’t just change how we see — it shapes how we think, feel, and remember. From evoking emotions to enhancing memory, the neuroscience of color reveals… - [How Little Children Can Use Apps Safely and Productively](https://www.moveo.one/blog/how-little-children-can-use-apps-safely-and-productively): Mobile devices surround children from an early age, but not all screen time is equal. With the right balance of limits, creative apps, and age-appropriate cont… - [Do Men and Women Engage with Apps Differently? What Science Says About Gender and UX](https://www.moveo.one/blog/do-men-and-women-engage-with-apps-differently-what-science-says-about-gender-and-ux): Are men's and women’s brains really different when it comes to app usage? Science suggests subtle cognitive differences — women excel at verbal tasks, men at s… - [Understanding Depression Through App Use: What Digital Behavior Can Reveal](https://www.moveo.one/blog/understanding-depression-through-app-use-what-digital-behavior-can-reveal): Depression affects millions of people worldwide, slowing not just mood but also movement, thinking, and even how we interact with technology. Could app usage p… - [When Stress Meets Software: How It Changes the Way We Use Apps](https://www.moveo.one/blog/when-stress-meets-software-how-it-changes-the-way-we-use-apps): Stress affects not only our mind and body but also how we use software. From slower decision-making to more typing errors, stress leaves a digital footprint th… - [Can Teenagers Improve Their Sleep and Mood in a Hyperconnected World?](https://www.moveo.one/blog/can-teenagers-improve-their-sleep-and-mood-in-a-hyperconnected-world): Most teenagers aren’t getting enough sleep—and smartphones are a big reason why. Late-night screen time disrupts melatonin, attention, and mood. While we may n… - [How I Got Voice UX (VUX) Wrong – and What It Taught Me About Interface Evolution](https://www.moveo.one/blog/how-i-got-voice-ux-vux-wrong---and-what-it-taught-me-about-interface-evolution): Voice UX once seemed like the future of interfaces, but privacy and context changed everything. Here’s what 2017 got wrong—and how chat became the bridge betwe… - [How We’ve Combined Cognitive Analytics with Predictive UX](https://www.moveo.one/blog/how-weve-combined-cognitive-analytics-with-predictive-ux): Moveo One bridges neuroscience and predictive UX. Discover how cognitive analytics powers AI models that forecast user behavior with up to 99.5% recall — from… - [How to Design for Teen Attention: Cognitive Insights from Adolescence](https://www.moveo.one/blog/how-to-design-for-teen-attention-cognitive-insights-from-adolescence): How does attention develop during adolescence — and what does it mean for digital design? Explore how teens focus, multitask, and engage with content, plus UX… - [How Do You Design UX for Users with Aging Eyes and Blurred Vision?](https://www.moveo.one/blog/understanding-presbyopia): Understanding Presbyopia: When Vision Changes with Age - [Can UX Design Bridge the Gap Between Aging Minds and Modern Tech?](https://www.moveo.one/blog/can-ux-bridge-age-gap): Designing for the Aging Brain: How to Make Software Work for Older Adults ## Company - [About](https://www.moveo.one/about) - [Contact](https://www.moveo.one/contact)