01 — Freemium → Paid
0.9% → 1.3%
Source: AI design product company
Paid conversion lift
Problem
Thousands of signups, but almost nobody subscribed. Conversion felt random.
Insight
Moveo flagged 250 / 2,570 freemium users with ≥80% probability to subscribe. Only this cohort got conversion nudges (email + in-app + paywall trigger).
















