Soft vs Hard Paywall (Revenue + Growth)
01
PROBLEM
Soft paywall boosted registrations, hard paywall boosted revenue — but you couldn't win both.
02
INSIGHT
Moveo One predicted user intent and split users into 2 cohorts just before showing the paywall across 5,000 registrations/day. Hard paywall for high-intent users, soft paywall for low-intent users.
03
RESULT
Registrations +18% · Revenue +22%