Fashion e-commerce · in production
97.3%
Precision on carts flagged as unlikely to check out
Scored at the moment a product goes into the cart, on 2,630 held-out sessions. Flagged carts got a dynamic offer; the rest were left alone, so only 1.2% of sessions received an offer they did not need.
83.0% accuracy · 2,630 held-out sessions
Simulation · rebuilt retail category page
82 completed18 did not, and said why
Real products, prices, sizes and reviews; only the shoppers were simulated. The value was not the 82 who bought. The 18 who did not converged on one missing thing, and the page was changed before anyone shipped it.
100 synthetic shoppers · both versions, same population