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About

A behavioral modeling company with roots in clinical research.

Moveo One is behavioral model infrastructure: a model of every customer a company has, used to predict what each will do and to simulate how they will respond to a change, before it ships.

Where we come from

Moveo started in health-tech, reading neurological signals from how people move. That work was validated against clinical instruments and published in Biosensors in 2024. The same feature construction now runs over how people interact with software.

What we build

A predictive behavioral ML platform. It trains models on a company's first-party behavioral data, predicts each customer's next move at runtime with the reason behind it, and runs synthetic customers calibrated to real cohorts to test changes before launch.

Who we work with

Enterprises in consumer brands, financial services and retail, and digital-native scale-ups past product-market fit. In production across consumer research, retail and fintech, processing tens of gigabytes of behavioral data per customer, daily.

Where we are going

Customer bases are becoming mixed: people, and agents acting for people. The same behavioral modeling applies to both, human-to-software, agent-to-software and agent-to-agent, and that is the direction Moveo One is built toward.

Research and validation →
Founders

Machine learning and clinical research, then product.

Backed by a team of ML and software engineers, building and shipping the platform day to day.

Nikola Gavranović

Nikola Gavranović

Co-founder & CTO

Led machine-learning research in academia.

LinkedIn

Founded 2023