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Solutions · Enterprise · Consumer Brands

Simulate your customers before the campaign, the price or the launch goes live.

Moveo One models how your audience engages with product, content and offers across owned channels, predicts purchase and churn per customer, and simulates launches on calibrated cohorts.

Moveo One · Consumer Brandslive
  1. ModelBehavioral segments across owned channels
  2. PredictWho is about to churn, and when
  3. ActOffers only for the cohort predicted to respond
  4. SimulateA new film, post or pack, shown to the same audience first

The problem

Launches, campaigns and price moves are decided on panels, past seasons and intuition, then judged on sell-through weeks later. The customers who were never going to respond are counted alongside the ones who would have.

What Moveo One models

  1. 01Purchase, repeat-purchase and churn likelihood per customer
  2. 02Response to offers, bundles and campaign landing experiences
  3. 03Subscription and loyalty churn risk
  4. 04Attention and takeaway for content, per segment
Examples

What gets simulated, predicted and acted on.

Simulate

Show a film, a social post or a pack to your calibrated audience and read, per segment, what it noticed and whether it would act.

Simulate

Compare two offer structures on the same synthetic population instead of splitting live traffic.

Predict

Identify customers about to churn, days before they do it.

Act

Send offers only to the cohort predicted to respond, and hold out a control group.

Evidence

From production and simulation runs.

Measured on held-out data and real simulation runs. The numbers are not rounded up.

Consumer brand · in production

4.2 days

Median warning before a customer churns

A production model scores every customer for the chance of churning and flags them early enough to act while they are still there.

80.8% recall · holdout measured in every model

Content simulation · 8 social creatives · 12 runs

CreativeTap likelihood
  • HOffer with conditions listed8–11%
  • AConditional offer, price comparison10%
  • BHeadline offer, question as the hook9–10%
  • COffer with a condition, large numeral9%
  • ESeasonal visual, price drop9%
  • DPerson on camera, question-led6%
  • FStory-led, two people, a handoff5%
  • GSocial-proof counter5%
Offer-first Story-led Individual run

Repeatability

9–10%

Tap likelihood for the same creative across four independent runs, while raw taps ranged from 1 to 4.

Offer-first creatives held 9–11% tap likelihood. Story-led and social-proof creatives sat at 5–6%. The ranking came from simulation alone, without buying an impression.

Deployment

Deployed where your security team needs it.

Managed cloud

EU or US region of your choice, operated by us.

Dedicated environment

Single-tenant infrastructure isolated from other customers.

On-premise

Inside your own cloud account or data center. Data never leaves your perimeter.

Data residency · SSO and MFA · DPA and security pack · dedicated modeling support · SOC 2 Type II and ISO 27001 in progress

Use cases for Consumer Brands

Worked examples from the use-case library.

Open in the use-case library →

Brief us on your consumer brands roadmap.

A 30-minute briefing: what Moveo One would model for your customers, the deployment option that fits your security review, and the first simulation worth running.