+44%
Paid conversion
0.9% → 1.3% of new accounts converting to paid
Problem
Thousands of new accounts a month, and conversion to paid looked random.
Approach
Moveo One scored every account and identified 250 of 2,570 with at least 80% probability to subscribe. Only that cohort received conversion interventions: email, in-app and offer timing.
Creative software · SaaS