Team
Irena Jeftović Velkova
MD neurologist
Cognitive science meets product analytics.
Articles
What Is Attention and Why Is It So Hard to Maintain Today?
Feb 4, 2026 · 3 min read
Part Two: How the Brain Reacts to Monotone vs. Highlighted Stimuli
Highlighted stimuli activate the brain in powerful ways, boosting attention and sharpening focus, while monotone input pushes the mind toward idle mode. Understanding how the brain reacts to pronounced visual and auditory cues helps explain why some content captures us instantly — and how platforms like Moveo One use these patterns to predict user engagement.
Dec 8, 2025 · 2 min read
Part One: How the Brain Reacts to Monotone vs. Highlighted Stimuli
When stimuli stay the same, the brain tunes out — attention fades, boredom rises, and behavior slows. This post explores how monotone input affects neural activity and focus, and how understanding these patterns can help predict and improve user engagement.
Nov 9, 2025 · 2 min read
The Power of Color: How What We See Affects What We Feel and Remember
Color doesn’t just change how we see — it shapes how we think, feel, and remember. From evoking emotions to enhancing memory, the neuroscience of color reveals its hidden influence on behavior, learning, and design. Understanding this power helps creators build digital experiences that truly connect.
Oct 8, 2025 · 4 min read
How Little Children Can Use Apps Safely and Productively
Mobile devices surround children from an early age, but not all screen time is equal. With the right balance of limits, creative apps, and age-appropriate content, app use can support — not harm — cognitive and psychomotor development in little ones.
Sep 26, 2025 · 2 min read
Do Men and Women Engage with Apps Differently? What Science Says About Gender and UX
Are men's and women’s brains really different when it comes to app usage? Science suggests subtle cognitive differences — women excel at verbal tasks, men at spatial ones. Learn what this means for UX and how personalization can drive better engagement.
Sep 22, 2025 · 2 min read
Understanding Depression Through App Use: What Digital Behavior Can Reveal
Depression affects millions of people worldwide, slowing not just mood but also movement, thinking, and even how we interact with technology. Could app usage patterns reveal early signs of depression? Researchers suggest yes, and understanding these differences may help us design more inclusive digital experiences.
Sep 22, 2025 · 2 min read
When Stress Meets Software: How It Changes the Way We Use Apps
Stress affects not only our mind and body but also how we use software. From slower decision-making to more typing errors, stress leaves a digital footprint that UX designers can’t ignore. Understanding these patterns is key to building apps that adapt to users — even in stressful moments.
Sep 22, 2025 · 2 min read
Can Teenagers Improve Their Sleep and Mood in a Hyperconnected World?
Most teenagers aren’t getting enough sleep—and smartphones are a big reason why. Late-night screen time disrupts melatonin, attention, and mood. While we may not convince teens to power down, smart UX and subtle design nudges can help technology support healthier sleep habits.
Jul 30, 2025 · 3 min read
How to Design for Teen Attention: Cognitive Insights from Adolescence
How does attention develop during adolescence — and what does it mean for digital design? Explore how teens focus, multitask, and engage with content, plus UX tips backed by cognitive science.
Jul 25, 2025 · 3 min read
How Do You Design UX for Users with Aging Eyes and Blurred Vision?
Understanding Presbyopia: When Vision Changes with Age
Jul 22, 2025 · 2 min read
Can UX Design Bridge the Gap Between Aging Minds and Modern Tech?
Designing for the Aging Brain: How to Make Software Work for Older Adults
Jul 17, 2025 · 3 min read
